Do you think giving promotional items is just a waste of money?
Think again! The Promotional Products Association International (PPAI) conducts research to draw conclusions about this very subject. Here are a few results:
1. Your brand name 'sticks' to customers' mind.
2. People do keep the promotional items they received.
3. Promo items convert more customers than any other media ... What??? Yes!!!
20.9% consumers made a purchase (converted) after receiving a givaway -- compare this to print ad's 13.4%, TV commercial's 7.1%, and online ad's 4.6%.
(Resource: noobpreneur.com "Is Promotional Items Effective In Bringing more Customers to Your Business?")
Who doesn't love receiving a gift!
When you give someone a gift from your company, it really is FREE to that person. They are not required to give anything back in return. How often does that happen? So, everyone loves it!
Giving someone a tangible item is one of the best forms of advertising available. People are not going to throw away a nice water bottle or an umbrella. And, every time the item is used, your business is gaining more exposure.
Promotional Gifts for your loyal and new customers.
Having your name printed on a gift is a great way to remind your customers to contact you, and they will remember your business each time they use or see your gift.
No matter what your budget there is certain to be something that fits within it. Sometimes the simplest and most inexpensive promotional items are the most effective. People love receiving gifts, and promotional products are essentially gifts that you give to potential customers. A gift sends a message that the recipient is important to you and when people feel valued, they are more inclined to give you their attention.
Promotional products are valuable marketing tools that can be used as stand-alone campaigns or in conjunction with a broader advertising strategy. They also reinforce your marketing message and provide valuable branding opportunities for your new business.
(Resource: localmarketingideas.com by Robert Bell)
The Holidays will be here before you know it!
We are already taking orders for holiday giving. This is a great time (why procrastinate?) to look over the 10,000+ items we have to choose from here: PostNet Asheville Promotional Products
Thank you for sharing your idea on gifting. Corporate can take advantages of corporate gifts to promote their brand.
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